SHN4243 - Sport Business Management in Practice - Understanding the Landscape

Objectives:

On successful completion of the module, students will be able to:

1 - Describe the key structures, sectors, and stakeholders in the sport business industry, including the roles of public, private, and voluntary organisations in shaping the sports landscape;
2 - Summarise the internal and external factors that influence the management and performance of sports organisations, including technological, cultural, and political influences within both the UK and global sport business contexts;
3 - Discuss contemporary issues and challenges facing sport business management, such as commercialisation, sport economics, digital transformation, and sustainability, and how they affect the overall landscape of the industry; and,
4 - Describe sport business management practices across key global economies, including (but not limited to) the United States, United Kingdom, China and India.

Content:

This module introduces you to the dynamic world of sports business. It covers the foundational aspects of the sports industry, including the structure of sports organisations in the UK and around the globe, the role of stakeholders, and the economic impact of sports. The module examines current trends and challenges in the industry, including topics such as globalization, digital transformation, sponsorship, and ethical considerations. Through case studies and practical examples, you will gain insights into the complexities of managing sports enterprises effectively. This module provides the underpinning foundations for all of the SBM programme.

Learning and Teaching Information:

This module will use a combination of lectures, seminars, and field trips to enhance your learning experience. Lectures will provide foundational knowledge and introduce key concepts, theories, and frameworks, offering you a structured approach to understanding the subject. They will be essential for developing a strong theoretical basis and preparing for more interactive learning experiences.

Seminars will build on lecture content through more in-depth discussions, case studies, and group activities. These smaller, interactive sessions will encourage active participation, critical thinking, and collaboration, allowing you to engage with the material in a deeper, more practical way.

Field trips will offer real-world exposure, giving you the opportunity to apply what you've learned in a dynamic environment. Visiting relevant locations or organizations will allow you to observe concepts in action, gather firsthand insights, and develop practical skills that complement your academic knowledge.

Together, these methods provide a balanced and engaging approach to learning, catering to different learning styles.

Field Trip
Hours: 5
Intended Group Size: Cohort

Lectures
Hours: 18
Intended Group Size: Cohort

Seminar
Hours: 27
Intended Group Size: Max 30

Guided independent study
Hours: 250



Further Detail Relating to Assessment

Task 001: Essay
This assessment requires you to explain the commercialisation of a sport of your choice (you cannot chose football as this will be covered in the field trip, you need to use the knowledge from the field trip and apply it to another sport). You will explore how commercial interests have shaped the sport, describing the impact on its structure, governance, fan experience, and overall growth. The essay should reflect an understanding of key commercial strategies and their effects on the sport at various levels.

Full assessment guidance and a marking criteria is available in the module handbook. This is an early assessment point that will feed into the group presentation at the end of the semester.

Task 002: Group Presentation
Building on the insights gained from your individual essays on the commercialisation of different sports, this group presentation requires you to collaborate with peers (max 4) to compare and contrast the commercialisation of these sports. Your groups will be allocated to ensure a mixture of sports. Your group will present the similarities and differences in how commercialisation has impacted each sport, focusing on key aspects such as revenue generation, governance, fan experience, and challenges.

Full assessment guidance and a marking criteria is available in the module handbook. The presentation will take place at the end of semester 1.



There will be one formative opportunity provided for each of the assessment points.

Assessment across this module is designed to actively develop students’ digital skills, including the ability to create impactful presentations, and communicate insights effectively through digital tools. These skills are essential for engaging with the evolving demands of the global sport industry and for enhancing professional readiness in a digitally driven world.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 4
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered -

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