MFC6035 - Franchising Intertextuality

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

In this module you will explore and interrogate contemporary forms of intertextuality across media. Drawing upon theories of Adaptation, Transmedia, Remakes, Sequels/Series, Franchises, and more generally on intertextuality and paratextuality, you will analyse diverse ways in which intertextuality functions in relation to presold media products.

You will consider intertextuality in relation to processes of production, encompassing adaptation, updating, recontextualisation, rebooting, extension and expansion through spin-off content and transmedia storytelling.

You will contextualise creative choices in individual texts in relation to relevant contexts of production, and broader cross-media storytelling including the prevalence of franchising as a strategy in the film, television, video game and wider media industries.

Learning and Teaching Information:

Interactive Lectures
Hours: 20
Intended Group Size: Cohort

Screenings
Hours: 10
Intended Group Size: Cohort

Guided independent study
Hours: 120

Further details relating to assessment
Assignment 1 is a 2,500-word ESSAY (or equivalent in the form of a video essay or creative artefact). You will theorise and analyse your choice of case study media franchise, focusing on a central text/product, elaborating how intertextuality functions in the text, and accounting for this in relation to relevant contexts of production and industry practices.

Early Assessment: there will be a formative assessment within the first 4 weeks and this will help unpack the assignment details for the 1st assignment as well as guide and inform student preparation and help introduce the University grading system.

Assessment:

001 Essay or equiv; 2,500 words; end of semester 1 100%

Fact File

Module Coordinator - Jason Scott
Level - 6
Credit Value - 15
Pre-Requisites - NONE
Semester(s) Offered - 6S1

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