MFC6023 - Transmedia Production

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

This module covers the concepts of writing, pitching and producing media for multi-platform transmedia story-telling. Topics include audience interaction, gated content, gamification, multiple points of view and entry points, formats of transmedia and world-building. Using examples pulled equally from brand narratives and entertainment, you explore the main formats for transmedia, and understand the difference between canon and fan-generated content.

The module also allows you to explore examples of experiential marketing and how real life elements can enable audiences to cross the fourth wall into the narrative, engendering a deeper emotional connection with the (brand) story, and how this ties in with Alternate Reality Games and their use to raise awareness of societal, political and environmental issues.

Learning and Teaching Information:

Workshops
Hours: 40
Intended Group Size: 24

Group consultancy
Hours: 10
Intended Group Size: 4-6

Guided independent study
Hours: 250

Further details relating to assessment
Assignment 1: this is an individual pitch for an interactive transmedia production, explaining the concept, audience agency, and technological resources to be used.

Assignment 2: this is a real-time transmedia production. The production must be followed by an individual commentary on that production, identifying individual contributions and the strengths and weaknesses of the production.

Early Assessment: there will be a formative assessment within the first 4 weeks and this will help unpack the assignment details for the 1st assignment as well as guide and inform student preparation and help introduce the University grading system.

Assessment:

001 Individual pitch; 1,000 words; end of semester 1 20%
002 Real-time transmedia production; 5,000 word equiv; end of semester 2 80%

Fact File

Module Coordinator - Liz Cable
Level - 6
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 6YL

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