MFC5643 - Negotiated Learning: Disruptive Digital Environment and Emerging Technologies

Objectives:

On successful completion of the module, apprentices will be able to:

1 - Analyse the impact of the disruptive environment and emerging technologies, compliance and ethics on general current digital marketing practice
2 - Review and explore how internal and external business intelligence may impact future operations in a digital marketing environment
3 - Critically evaluate the impact of disruptive digital technologies and emerging market on specific workplace context.

Content:

The module will provide the underpinning subject knowledge for the Digital Marketer Degree Apprenticeship Standard at Level 5, and will focus on Knowledge, Skills and Behaviour components.

Subsequent levels will re-visit the elements of the standard covered in this module and go into greater depth (i.e. scaffolding the level from 5, to 6) and introduce additional elements of the standard. Additional Knowledge, Skills and Behaviours will be evidenced at Level 5 and will be demonstrated through the 40-credit Work-Based Learning Project Module, as well as in the apprentice’s e-portfolio.

The rationale aims and objectives of this module are drawn up by the apprenticeship standard and by apprentices in the ‘Learning Agreement’ developed at Level 5 and revisited at Levels. It follows, that each negotiated module will be unique in terms of its aims.

Through this module, ‘Negotiated Learning: Disruptive Environment and Emerging Technologies’, apprentices will be introduced to all aspects of the apprenticeship standard, but the negotiated content will focus on the following 4 Knowledges, 4 Skills and 2 Behaviours requirements as set out in the Apprenticeship Standard:
- The strategic implications of the disruptive digital environment;
- Professional bodies and their insights into emerging technologies, trends and themes within the digital marketing environment;
- The types of online and offline paid, owned and earned media, and how this works together;
- Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international;
- Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing;
- Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journeys;
- Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours; - Identify, recognise and understand internal and external business intelligence and factors that may impact future operations;
- Consider the impact of work on others, especially where related to culture, diversity and equality; and,
- Demonstrate business disciplines and compliance with procedures and principles to ensure work is of high quality and fit for purpose, with high attention to detail and the ability to work to deadlines.

This module will assist in developing knowledge associated with British Values, Prevent, Healthy Relationships and Safeguarding. They will be introduced to these topics in context of the topic.

English language skills will be developed through this module through the production of component 1 & 2. Apprentices will be introduced to new terminology, concepts and ideas which will develop their vocabulary and used throughout this module and beyond.

Digital skills will be developed through the utilisation of online resources such as the University's VLE, e-Portfolio system and Leeds Trinity University Library system.

Learning and Teaching Information:

A variety of teaching and learning strategies will be employed throughout the module to ensure the acquisition and development of appropriate concepts, knowledge and skills and achievement of the stated learning outcomes. A variety of teaching and learning methods provide access to learning to meet a wide range of learner needs and are aimed at widening participation amongst learners to avoid exclusion and develop learner skills in academic studies and personal life situations.

The module will be delivered on a face-to-face basis, with the apprentices attending a delivery workshop at the start of the module which will provide them with the skills and knowledge to complete all aspects of the module. The module will be taught over two days in a block structure at the start of the module and methods utilised within the 2 days will include: lecture style knowledge content and seminar style activities to discuss the content and enabling the learner to place it into context. This module will also have virtual tutorial café (VTCs) sessions, these group sessions allow for reflective time following the delivery and will be utilised to support the learner in unpacking the content and the assessment requirements. VTC sessions will also be utilised as formative peer feedback sessions.

Independent study time should be spent on specific pre learning (on-demand learning – available to all students on Moodle), for example, engaging in specific background reading of the topic and online exercises. Post learning activities will be provided by the module tutor, but these will generally be assessment focused enabling the learner to achieve the assessment requirements.

All activities and materials provided on Moodle will support the module content for the module delivery including pre, live and post activities and resources.The sequencing of the sessions will provide re-enforcement of the theoretical concepts developed during the delivery in a progressive pattern, aimed at developing knowledge and overall understanding.

Planned LTU Off-the-Job Delivery Learning:

Lectures
Hours: 14
Intended Group Size: Cohort

Virtual Tutorial Cafe
Hours: 2
Intended Group Size: Cohort

Planned Off the Job Learning:

Training Plan Activities
Hours: 32
Intended Group Size: Individual

Masterclass
Hours: 2
Intended Group Size: Individual

Minimum Self-Directed Off the Job Learning and Practical Training
Hours: 150



Further Details Relating to Assessment

Students are referred to Module Handbook for full details.

Students will individually explore and reflect on the disruptive digital environment and emerging technologies that are impacting current practice in Digital marketing. Artificial intelligence and the emergence of storytelling and customer journeys are at the heart of this field. Assessments will challenge students to horizon scan emerging practice and highlight examples of how they can be implemented in the workplace.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 5
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered -

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