MFC5613 - Negotiated Learning: Digital Experience (UI and UX)

Objectives:

On successful completion of the module, apprentices will be able to:

1 - Identify, evaluate and make appropriate use of a range of sources of knowledge and evidence in relation to digital marketing user experience and user Interfaces as a digital marketing professional
2 - Make a reasoned selection of approaches to digital marketing user experience and user Interfaces as a digital marketing professional, analysing how these are appropriate to their own work and the modules aims and objectives
3 - Analyse and evaluate Digital marketing regulatory requirements, data protection, compliance and ethics, both national and international.

Content:

The module will provide the underpinning subject knowledge for the Digital Marketer Degree Apprenticeship Standard at Level 5, and will focus on Knowledge, Skills and Behaviour components.

Subsequent levels will re-visit the elements of the standard covered in this module and go into greater depth (i.e. scaffolding the level from 5, to 6) and introduce additional elements of the standard. Additional Knowledge, Skills and Behaviours will be evidenced at Level 5 and will be demonstrated through the 40-credit Work-Based Learning Project Module, as well as in the apprentice’s e-portfolio.

The rationale aims and objectives of this module are drawn up by the apprenticeship standard and by apprentices in the ‘Learning Agreement’ developed at Level 5 and revisited at Levels. It follows, that each negotiated module will be unique in terms of its aims.

Through this module, ‘Negotiated Learning: Digital Experience UI and UX)’, apprentices will be introduced to all aspects of the apprenticeship standard, but the negotiated content will focus on the following 2 Knowledges, 4 Skills and 2 Behaviours requirements as set out in the Apprenticeship Standard:
- Customer insight, strategic relationships, acquisition and focus of customers, taking into account the customer experience and retention /loyalty;
- The user experience, and how to maximise engagement;
- Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies;
- Manage, plan, specify, lead and report on digital marketing projects;
- Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account;
- Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change;
- Ability to work under pressure and unsupervised and interact effectively within teams; and,
- Show integrity and respect for confidentiality and data security in work and personal situations.

This module will assist in developing knowledge associated with British Values, Prevent, Healthy Relationships and Safeguarding. They will be introduced to these topics in context of the topic.

English language skills will be developed through this module through the production of component 1 & 2. Apprentices will be introduced to new terminology, concepts and ideas which will develop their vocabulary and used throughout this module and beyond.

Digital skills will be developed through the utilisation of online resources such as the University's VLE, e-Portfolio system and Leeds Trinity University Library system.

Learning and Teaching Information:

A variety of teaching and learning strategies will be employed throughout the module to ensure the acquisition and development of appropriate concepts, knowledge and skills and achievement of the stated learning outcomes. A variety of teaching and learning methods provide access to learning to meet a wide range of learner needs and are aimed at widening participation amongst learners to avoid exclusion and develop learner skills in academic studies and personal life situations.

The module will be delivered on a face-to-face basis, with the apprentices attending a delivery workshop at the start of the module which will provide them with the skills and knowledge to complete all aspects of the module. The module will be taught over two days in a block structure at the start of the module and methods utilised within the 2 days will include: lecture style knowledge content and seminar style activities to discuss the content and enabling the learner to place it into context. This module will also have virtual tutorial café (VTCs) sessions, these group sessions allow for reflective time following the delivery and will be utilised to support the learner in unpacking the content and the assessment requirements. VTC sessions will also be utilised as formative peer feedback sessions.

Independent study time should be spent on specific pre learning (on-demand learning – available to all students on Moodle), for example, engaging in specific background reading of the topic and online exercises. Post learning activities will be provided by the module tutor, but these will generally be assessment focused enabling the learner to achieve the assessment requirements.

All activities and materials provided on Moodle will support the module content for the module delivery including pre, live and post activities and resources.The sequencing of the sessions will provide re-enforcement of the theoretical concepts developed during the delivery in a progressive pattern, aimed at developing knowledge and overall understanding.

Planned LTU Off-the-Job Delivery Learning:

Lectures
Hours: 14
Intended Group Size: Cohort

Virtual Tutorial Cafe
Hours: 3
Intended Group Size: Cohort

Planned Off the Job Learning:

Training Plan Activities
Hours: 55
Intended Group Size: Individual

Masterclass
Hours: 3
Intended Group Size: Individual

Minimum Self-Directed Off the Job Learning and Practical Training
Hours: 225



Further Details Relating to Assessment

Students are referred to Module Handbook for full details.

Students will individually explore and reflect on the principles and theories of User interfaces and user experience in the context of digital marketing in a practice-based context. The assessments are designed to support planning and producing work, that acts as reference points for their own professional practice within the workplace.

This module is designed to introduce learners to the fundamental concepts and practice of user experience and designing user interfaces that are easy to navigate and encourage engagement. The module will also introduce customer insight, strategic relationships, acquisition and focus of customers, considering the customer experience and retention/loyalty. It will also explore how to promote and apply content marketing effectively through the appropriate media channels. Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.

Assessments are designed to be reflected of current digital marketing practice and are highly contextualised to workplace practice, they also provide portfolio evidence towards the Digital Marketing apprenticeship standard.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 5
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered -

Click here to go back to previous page