MFC4013 - Digital Design

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

The module includes an introduction to the terminology of digital imaging, Desktop Publishing (DTP), website and mobile design and an examination of software and hardware used in the industry, with key terms such as resolution, colour depth, layout, composition, typography, interface design, multimedia asset creation and delivery. Montage techniques are examined with relevance to today's industry methods.

More advanced forms of image creation are explored by example and review of contemporary 'still' and 'moving' motion graphic images in the design, photographic, advertising and entertainment industries.

Students practise and apply techniques for the production items, such as photographic and online compositions, multimedia assets in the form of poster; web banner advertising; DTP layout design concepts; a web site containing images, text, animation, forms; 2D printed promotional paper media for P.R. purposes.

The use of practical photography is explored with the taking of still images for reason and purpose towards a brief, together with the manipulation of that media [digital], to gain compositional skills.

Learning and Teaching Information:

Lectures
18
cohort

Workshops
Hours: 36
Intended Group Size: 8

Guided independent study
Hours: 246

Further details relating to assessment
The Portfolios will normally include a number of exercises designed to develop technical and analytical skills and familiarise students with resources relevant to the field of study; the detailed requirements of the Portfolios will be published in the module handbook. Students must complete and submit both forms of assessment to be eligible to pass the module.

Workshop activities: these are the formative assessment element and consist of weekly tasks that must be completed and submitted for inspection at timetabled sessions each week.

Assessment:

001 Portfolio 1; 3,000 word equiv; end of semester 1 50%
002 Portfolio 2; 3,000 word equiv; end of semester 2 50%

Fact File

Module Coordinator - James Rothschild
Level - 4
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 4YL

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