MFC3013 - Communication: Introduction to the Modern Media

Objectives:

On successful completion of the module, students will be able to:
Demonstrate awareness of how to formulate and develop story ideas for written media content;
Demonstrate understanding of how to address audience expectations for specific media forms;
Demonstrate a practical ability to produce media content for a selected medium;
Reflect critically on their knowledge and understanding.

Content:

This module provides an introduction to various types of media, both in theory and practice. The nature and role of ‘story’ in film, television, journalism, radio, and Web are explored, along with practical guidance on producing a strong clear message that engages audience interest and attention (the ‘angle’ or ‘hook’). Aspects covered may include: ideas generation; research and development; narrative structure; character development; synopses; treatments & One Pages. Students will also be introduced to the various formats required by the creative industries (film, TV, radio, Web, drama, documentary).

Learning and Teaching Information:

A blend of lectures, workshops, and practical exercises will be used to introduce students to the skills and concepts required and formative feedback will be a feature as students work towards assessment. .

Workshops/seminars
Contact Hours: 80
Intended Group Size: Cohort

Guided independent study
Hours: 220

Further details relating to assessment
Portfolio: Both portfolios typically include a range of assessed classroom and live production tasks set throughout each semester. The portfolios may provide critical analyses of storytelling (in any given media), analyses of storytelling structures, forms and techniques, or of independent creative production. If a portfolio comprises creative production that work must be accompanied by a short commentary (750 words) identifying clear connections with module themes, methods, ideas, and terminology.

Assessment:

001 Portfolio 1; 2,000 word equiv.; end of semester 1 50%
002 Portfolio 2; 2,000 word equiv.; end of semester 2 50%

Fact File

Module Coordinator - Nathan Uglow
Level - 0
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 3YL

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