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Programme of Study Catalogue
Digital Marketing - DIGIMKT
Programme Specification
Digital Marketing from Sept 2024 Programme Specification Document 2025
(PDF)
Digital Marketing from Sept 2020 Programme Specification Document 2025
(PDF)
Level 4
BMM4123 : Marketing Fundamentals - Core
BMM4133 : Principles of Accounting and Finance - Core
BMM4153 : People and Organisations - Core
BMM4143 : Globalisation and Social Justice - Core
Level 5
BMM5203 : Digital Storytelling and Online Communities - Core
BMM5133 : Professional Development and Placement - Core
BMM5183 : Integrated Marketing Communications - Core
BMM5143 : Business Research and Analytics - Core
Level 6
MFC6003 : Professional Project - Core
BMM6073 : Digital Marketing Strategy and Analysis - Core
MFC6023 : Transmedia Production - Option
MFC6033 : Digital Studio - Option
JOU6043 : PR and Promotions - Option
MFC6193 : Creative Project - Option
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