BMM5143 - Business Research and Analytics

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

This module is designed to provide an overview of business research methodologies. Students will develop the fundamental knowledge and skills needed to carry out primary and secondary research and to analyse and present findings and conclusions. The overall aim of the module is to enable students to develop a comprehensive understanding of the principles underpinning the research process and the tools required to carry out key research tasks. Topics will include the fundamentals of scientific inquiry, ethical considerations in research, strengths and weaknesses of different data collection methods and basic methods of quantitative and qualitative data collection.

Learning and Teaching Information:

Interactive workshops
Hours: 40
Intended group size: Full Cohort

Guided peer instruction sessions
Hours: 20
Intended group size: 20-25

Guided independent study
Hours: 240

Further details relating to assessment

Formative assessment practices are an integral part of the learning experience in this module to support students to understand their progress through providing ongoing feedback.

Graphic Essay: this is a research-supported essay that is both well-developed and visually appealing. The 3,000-word graphic essay is designed to help students practise the steps necessary to begin a research study in the real world. Students will get the chance to enhance their research by using traditional writing along with pictures, graphics, videos and emphasised text.

Images of Research: the final assessment component will be a visual/image submission at a Business School symposium event held at the end of Semester 2. Students are to submit an image and accompanying narrative (500 words) that effectively engages and communicates their research proposal to a non-specialist audience (i.e. someone who is not studying business).

Full details are contained within the Module Handbook.

Assessment:

001 Graphic essay; 3,000 words; end of semester 2 60%
002 Images of research; 1 image + 500 words narrative; after Easter 40%

Fact File

Module Coordinator - PRS_CODE=
Level - 5
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 5S2

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