MFC4033 - Contemporary Media Analysis

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

In this module, students will examine the nature and structure of digital media and explore the concept of ‘new media’ from a historical, analytical, cultural, and socio-political perspective.

Furthermore, students will be critically involved in an on-going discussion on the difference between mass communication and digital networked communication within our contemporary technological convergent society.

Among the topics covered in the module are: digital screens and the body, hypertextuality and authorship, remix and intertextuality, interactivity and immersion, mobile media and communication, and online tracking and creativity.

Learning and Teaching Information:

Lectures
Hours: 40
Intended Group Size: 40

Guided Independent Study
Hours: 160

Further details relating to assessment
Group presentation on a media-relevant topic, as covered in class. The topics will be regularly up-dated to ensure they are current.

A video-essay: Students will chose their own topics for their video-essay but they must be approved by the module tutor.

Early Assessment: there will be a formative assessment within the first 4 weeks and this will help unpack the assignment details for the 1st assignment as well as guide and inform student preparation and help introduce the University grading system.

Assessment:

001 Group Presentation; 15 mins; end of semester 1 50%
002 Video Essay; 3000 words; end of semester 2 50%
200 Group Presentation; 15 mins; end of semester 1 100%

Fact File

Module Coordinator - Kostas Maronitis
Level - 4
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 4YL4S1

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