SHN7112 - Strategic Sport Management

Objectives:

On successful completion of the module, students will be able to:
Critically investigate the contribution of strategy and the role of strategic management in sports organisations.
Develop an advanced understanding of common strategic models and frameworks and an understanding of their benefits and limitations.
Critique important theoretical and conceptual frameworks and develop an appreciation of relevant academic literature.
Critique the role of management within different sport industries in the UK and internationally.

Content:

This module explores the rich and varied field of strategic management and how strategic analysis, strategy formulation and strategy implementation contribute to organisational performance and success. The module will review practically relevant ideas and frameworks that facilitate strategy design and formulation and help you appreciate and assess the work of a 'strategist'.

Students will develop a sound grasp of classical tools used in strategic analysis and apply them to different contexts and cases; acquire an appreciation of the underlying theories on which these tools are based and the academic research from which they have been developed; and be required to fully engage with the subject, in order to think deeply and rigorously and address the fundamental ideas in strategy research and the challenges of strategic management.

Learning and Teaching Information:

The module is delivered through a series of workshop sessions, each of which comprise elements of lecture, group work, seminar tasks and reflection. Further support is available through tutorials and Moodle.

Workshops
Hours: 20
Intended Group size: Whole cohort

Guided independent study hours: 180