MFC4042 - Mapping the Media Landscape

Objectives:

On successful completion of the module, students will be able to:

1. demonstrate basic understanding of the nature and scope of the media industries;
2. demonstrate knowledge and understanding of the historical circumstances of the emergence, development and convergence of different media;
3. demonstrate knowledge of some of the key organizations, roles and figures in the media;
4. demonstrate knowledge and understanding of key political, ethical and cultural questions that are raised by changes in the media landscape.

Content:

The module is a survey of the media landscape. Students will explore various media in order to understand their past, present and possible future. The first semester will consist of a series of lectures delivered by subject specialists through which students will learn about specific industries. The second semester will explore particular roles within the media industries and also familiarize students with some of the major players - both in terms of organizations and individuals - who have helped to shape the media.

Learning and Teaching Information:

Set lectures introduce topics, policies and theoretical frameworks relevant to the contemporary media landscape. Seminars are structured around conversations and debates on the present and future directions of technologies, ethics and policies.
Lecture
Hours 20
Intended Group Size: Cohort

Seminars
Hours 20
Intended Group Size: 12

Guided Independent Study:
Hours: 160
Further details relating to assessment
Directed Activities: Weekly Formative Assesment
These consist of weekly tasks that must be completed and submitted for inspection at timetabled sessions each week. The assessment will be on a pass/ fail basis with a pass requiring at least 75% of all weekly tasks successfully completed. A pass mark will lead to the full award of 10% towards the final mark. A fail in directed activities will contribute 0% to the final mark.

Assessment:

001 Directed Activities During the semester 10%
002 Essay 1 x 1500 words mid semester 45%
003 Group presentation 10 mins end of semester 45%

Fact File

Module Coordinator - Stefano Odorico
Level - 4
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 4S2