Programme of Study Catalogue

Objectives:

On successful completion of the module, students will be able to:
Outline the development of PR and its role within the field of communications.
Demonstrate knowledge of the practice of public relations including PR methods and tactics.
Work as a team to create a public relations campaign
Work as a member of a team to research and present findings

Content:

This module introduces students to the practice of Public Relations. The industry is introduced with a history of PR and the context of PR in the communications industry is examined.
Practical aspects of PR are explored: the techniques and methods used by industry professionals. It addresses communication techniques including; news release writing, media relations, events and online social networking. Practical PR skills are developed in teamwork, producing a presentation, and in the engagment with peer assessment.

Learning and Teaching Information:

This module is taught via interactive workshops are designed to give students a strong background understanding of the ideas, concepts and theories which underpin contemporary PR practice while, at the same time encouraging students to apply these ideas in creative practical exercises which are designed to replicate industry practice.

Lectures
Contact hours: 20
Intended Group size: 25

Seminars
Contact hours: 10
intended Group size: 25

Workshops
Contact hours: 10
Intended group size: 25

Guided independent study
Contact hours: 160

Further details relating to assessment
The group presentation will is designed to develop practical PR skills and familiarise students with resources relevant to the industry.
The detailed requirements of the presentation and individual report will be published in the module handbook.

Students must complete and submit all components of assessment to be eligible to pass the module.

Assessment:

001 Essay 1 x 2000 words (end of semester 1) 50%
002 Group presentation 20 minutes (end of sem 2) 25%
003 Peer assessment 20 minutes end of semester 2 25%
200 Essay 1 x 2000 words (end of semester 1) - visiting students only 100%

Fact File

Module Coordinator - Amy Lund
Level - 5
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 5S15YL