BMM5601 - Communications (Four Year Programme)

Objectives:

On successful completion of the module, learners will be able to:
Demonstrate the ability to identify and make appropriate use of sources of knowledge and evidence relating to a range of communication styles and approaches and to be able to present these to large groups.
Demonstrate an understanding of ethical principles and professional codes relevant to communications.
Analyse and synthesise the information and ideas relating to communications.
Demonstrate reflection upon the concepts and theories of communications in relation to their work and professional context.
Make a selection of concepts and theories of communication which they can relate to their work.
Select appropriate content, medium and style that is clear, concise and intended for a professional and /or academic communication. Evidence sources of information and demonstrate origins of ideas by referencing sources using a consistent style.
Analyse how they have related and applied concepts and theories of communication to improve personal communication in their work context.

Content:

This module will explore:
- Considering different forms of communication (written, verbal, non-verbal and digital).
- How, when and where to apply different forms of communication.
- How to maintain personal presence.
- Development of personal presentation skills and the ability to present to large audiences.
- Understanding the specific requirements for positive interpersonal skills including effective listening; influencing techniques, negotiation and persuasion.
- Effective management and chairing of meetings including capture of actions and outcomes (minutes).

On completion of the module learners will be able to:
- Evaluate different types of communication, including social media and digital communications, analysing their strengths and weaknesses in different contexts.
- Explain interpersonal skills, analysing own strengths and opportunities for development of these.
- Determine how to maintain personal presence including through use of social media/networks.
- Prepare and present successfully to large groups.

Learning and Teaching Information:

Learning and teaching typically includes a range of methods such as lectures, seminars, workshops and tutorials, with emphasis on team experience and peer support, large and small group discussions, problem-solving activities and individual and paired working.

Learners may be expected to draw on a range of theoretical/academic, personal and work-based resources. Course documentation, support materials and web-based materials will be available on the VLE as appropriate. Implementation of study skills will be supported and in particular teamwork, and the capacity to develop written argument, will be developed. During the course of each session there will be opportunities for tutor/student interaction to meet individual needs and help develop skills, confidence, competence, knowledge and understanding relating to the aims and objectives of the module. Accessing library resources and help with coursework study skills will be available from services across the university.

Learners would be expected to prepare for the sessions by reading set texts and completion of tasks set in class or via the VLE and will be expected to take part in a wide range of learning activities.

Learners will maintain their Personal e-portfolio during this module and on-going self-evaluation will be part of the learners' identification of needs.

Lectures, seminars, learning activities, workshops and tutorials.
Contact Hours: 20
Intended Group Size: 20

Flexibly delivered e-engagement e.g. VLE activities assessment support/e-support including tutorials. Contact Hours: 20
Intended Group Size: 1-6

Guided independent study
Hours: 60

Further details relating to assessment
Learners will be required to orally present the outcomes of their learning relevant to the subject content in a 15 minute presentation followed by a question and answer session. The presentation should be supported by a range of work based artefacts providing evidence of a range of communication and interpersonal skills and accompanied by a critical commentary.

The assessment method is in keeping with the approved module descriptor in the Work Based Learning Framework. Due to the wide range of professional practice that learners will be drawn from the range of work artefacts and subject areas presented will vary considerably and may include, for example:

- Conference presentations
- New communication systems for the workplace
- Articulation of new clinical practices
- Sales and marketing initiatives
- HR practices
- Estates and facilities management

This list is indicative and each individual learner will negotiate the specific approach to assessment content with both the University and their employer.

Other relevant matters
Learners must demonstrate awareness of workplace application of learning and development of skills relating to strategic awareness, development, execution and monitoring and develop evidence through their personalised e-portfolio to sufficiently demonstrate the skills and behaviours expected of a Chartered Manager.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 5
Credit Value - 10
Pre-Requisites - NONE
Semester(s) Offered - 5S2

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