BMM5582 - Business Research

Objectives:

On successful completion of the module, students will be able to:

Critically evaluate the various approaches to research and consider the implications for sampling, technique and analysis.
Demonstrate knowledge of a range of research methods and justify their usage.
Plan a small-scale research project into a chosen business, management or marketing topic.
Communicate their research proposal and methodology through a poster presentation.

Content:

The principles of social science research which underpin business, management and marketing methodologies. A range of qualitative and quantitative methodological approaches and technique, such as survey, interview, focus group and statistical analysis. The process of research design and writing a realistic, small-scale research proposal which includes an element of primary research, ideally conducted within a UK or international business organisation.

Learning and Teaching Information:

This course will be taught through 3-hour teaching sessions in the form of lectures to start with and increasingly build toward workshops and group activities on various research methods and principles. The course will conclude with a focus on developing individual research proposals through one-to-one feedback and discussion.

Lectures / workshops (3 hours) x 10
Contact hours: 30
Intended Group size: 50

Individual tutorials with Supervisor
Contact hours: 2
Intrended Group size: 1

Library support tutorials
Contact hours: 8

Guided independent study
Hours: 160

Assessment:

001 Research portfolio (including proposal & ethical approval); 3,000 words; end of semester 2 80%
002 Poster presentation; A3; end of semester 2 20%

Fact File

Module Coordinator - Flor Gerardou
Level - 5
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 5S2

Click here to go back to previous page