Programme of Study Catalogue

Objectives:

On successful completion of the module, students will be able to:

identify and explain the key elements of the international environment which have an impact on the activities of international firms;
identify and evaluate the basis and recent patterns of international trade and investment;
demonstrate an understanding of a range of market selection techniques;
critically evaluate and select appropriate methods of international market entry and development;
comment critically on the main methods of risk minimisation available to international companies.

Content:

The aims of this module are to enable students to:

- understand the motives and methods of conducting international business;
- understand the nature of the international business environment and the means by which to manage risk;
- appreciate the importance of global as well as local perspectives when conducting international business;
- understand the role of the international manager and the range of business operations.

INDICATIVE MODULE CONTENTS/TOPICS:

- What is international business;
- The motives and methods of conducting international business;
- The international business environment and the management of risk;
- International trade and investment strategies;
- The role of the international manager;
- Globalisation and society.

Learning and Teaching Information:

The module will be delivered via a series of weekly 3-hour sessions, combining interactive lectures and seminars. Questions/exercises will be set at each lecture meeting for students to complete before the seminar. Students will be provided with, and/or directed to, relevant reading and additional questions/exercises to support their progress through the module material.

Lectures: 18 Hours

Seminars: 18 Hours

Guided Independent Study: 164

Assessment:

001 Case study report; 4,000 words; end of semester 1 100%

Fact File

Module Coordinator - Greg Barnes
Level - 5
Credit Value - 20
Pre-Requisites -
Semester(s) Offered - 5S1