Programme of Study Catalogue

Objectives:

On successful completion of the module, students will be able to:
Demonstrate understanding of the nature of start-ups and business concept development.
Use their arguments through a coherent and evidenced business plan, including marketing, operation, finance and economics, and people and organisation sections, which follows academic and professional protocols.
Demonstrate the capability of working in teams, reflect and manage team dynamics.

Content:

This module requires students to develop a start-up business idea, and present it with the help of a business concept / plan, including sections on Market / Consumer, Finance / Economics, Operations Model and Organisation structure, thus integrating L4 studies of core business disciplines. In addition, this module introduces a systematic approach which develops all nine employability skills outlined in the programme specifications.

The multi-disciplinary teamwork will take students through a classic 'form, storm, norm, perform' dynamic when teams will be created at the very beginning of level 4 (Induction week-form). The teams will receive a range of tasks throughout level 4, the main ones being integrated into Semester 1 Management and Organisation Behaviour (storm), where it would be also closely linked to the theoretical content of the module. It would be followed by Semester 2 Operations Management (norm), and culminating during Programme Level Assessment Business Challenge (perform).

Learning and Teaching Information:

Preparation for presentations will include tutoring support: generic for the whole cohort / team and function specific (Marketing, Finance, Operations, HR) for relevant BA (Hons) programmes. Each student team / group will contain a mix of representatives of all 4 BMM BA programmes, representing 4 above mentioned functional areas. Following briefing / workshop sessions students will organise a series of team meetings to develop their Business Concept and prepare for the presentation.

Briefing
Hours: 3
Intended Group Size: Cohort

Workshops / team work
Hours: 10
Intended Group Size: 5-10

Guided independent study
Hours: 187

Further details relating to assessment
Group presentation: assessment will be made on the basis of oral presentation (supported by hard copy) - 20 min and 10 min Q&A session (questions in 4 areas of the business concept).

Formative assessment: team challenges will be set mid-semesters and on the basis of team performance and dynamics, a formative feedback will be provided both on the context and effectiveness of team work.

In addition, students will be assessed against outstanding components of the following modules: BMM4412 Management & Organisation Behaviour, BMM4432 Operations Management, ECO4012 Principles and Applications of Macroeconomics, and BMM4422 Marketing Fundamentals.

Assessment:

001 Programmes Level Assessment - Level 4 100%

Fact File

Module Coordinator - Anthony Brown
Level - 4
Credit Value - 0
Pre-Requisites - N/A
Semester(s) Offered - 4YL