SHN6332 - Strategy in Sport Management

Objectives:

On successful completion of the module, students will be able to:
critique and apply principles of management, leadership and the marketing mix in the context of sport;
critically examine current research in relevant areas of sport management;
critically discuss key management issues faced by sport organisations;
consider the role of management within different sport industries.

Content:

The substantive content of the module is broadly divided into four themes:

1) Strategy in Sport: deliberate and emergent strategy; change management.
2) Strategic Analysis: reacting to the external environment; PESTLE analysis.
3) Strategic Formulation: decision-making; values; competitive advantage.
4) Strategic Implementation: reviewing strategy; leadership styles.

Learning and Teaching Information:

The module is delivered through a series of 3-hour workshop sessions, which individually contain diverse teaching and learning methods, ranging from small-scale lectures, seminar tasks, student presentations and group tasks.

Workshops
Hours: (3-hour x 10)
Intended Group size:Whole cohort

Guided independent study
Hours: 170

Assessment:

001 Report; 4,000 words; Semester One 100%

Fact File

Module Coordinator - PRS_CODE=
Level - 6
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 6S1

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