MMD7242 - Strategic Management

Objectives:

On successful completion of the module, students will be able to:
Analyse and formulate judgements on the role of strategy at multiple organisational levels
Analyse and evaluate a selection of strategic management models
Demonstrate originality in applying strategic frameworks for organisational competitiveness
Critically evaluate practical issues associated with the development and execution of strategy
Reflect on complex practical case experiences using current theory

Content:

The aim of the module is to enable students to analyse and formulate judgements on the main concepts and thought processes in strategic management. Strategy is about clear thinking rather than the blind use of other people's concepts. The course develops strategic awareness and strategy skills. Examples are drawn internationally.
The strategic management process
Evaluating a firm's external environment
Evaluating a firm's internal capabilities
Strategic choices
Cost leadership
Product differentiation
Vertical differentiation
Corporate diversification
Strategy implementation

Learning and Teaching Information:

Students will be encouraged to develop a critical and reflective approach to the course content. Review of the theoretical concepts and models will be included in a "distance learning type of workbook" prepared for this unit, however additional directed reading and research of the selected industry will be expected. Interactive sessions will comprise a mix of teaching and working both individually and in small groups. During workshops, students will present their findings by giving their own oral presentations. The key issues presented will be critically appraised and discussed by the tutor and the rest of the students.

Lectures/workshops (online)
Hours: 30
Intended group size: 25

Guided independent studies
Hours: 160

Tutorials/consultation
Hours: 10
Intended Group size: 25

Further details relating to assessment
Performance during workshops will be assessed on the basis of the comprehensiveness and quality of presentation, which will result from effective participation and group collaboration.
In the report, students will be required to demonstrate a critical approach to the management theories and models covered by the module content and apply them in the process of elaborating both an in-depth strategic analysis of a selected industry and the strategic scenarios for a chosen company.
The combination of a group project and assignment allows students to both apply the teamwork, self-management, communication etc. skills they develop during the module as well as the direct assessment of these skills and the individual knowledge that students are expected to acquire throughout the module.

Do all individual components need to be passed to pass the module overall? Yes
Is this module exempt from condonement of marginal failure? Yes

Other relevant matters
All modules and on-line support features are available to all students following registration for their chosen programme of study.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 7
Credit Value - 20
Pre-Requisites - CO REQUISITES 7H1, 7F1, 7S1
Semester(s) Offered - S1

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