Programme of Study Catalogue

Objectives:

On successful completion of the module, students will be able to:
Demonstrate a critical understanding of the current radio marketplace
script and present a radio interview;
demonstrate a critical understanding of the practices involved in pitching ideas and producing a radio advert;
work effectively in a team to research and present a programme (advert) proposal

Content:

This Module provides an understanding of radio and its current context. It examines the different marketplaces / audiences relevant to radio and provides tuition in interview skills, writing for radio, preparing and delivering a corporate pitch/presentation and audio editing

Learning and Teaching Information:

The Scheme Below assumes recruitment of 30

Workshops
Contact hours: 40
Intended Group size: 1

Guided independent study
Hours: 160

Additional assessment information
Portfolio 1 will normally include a radio interview encoded for podcast and uploaded to an internet hosting site (e.g. Soundcloud)
Portfolio 2 will normally include a podcast teaser uploaded to an internet hosting site (e.g. Soundcloud), an on-line crowdfunding campaign and supporting documentation.

Assessment:

001 Portfolio 1, 1 x 2000 word (Mid Sem 2) 50%
002 Portfolio 2, 1 x 2000 word equiv (End of Sem 2) 50%

Fact File

Module Coordinator - Mr Bob Walmsley
Level - 5
Credit Value - 20
Pre-Requisites - MFC4141
Semester(s) Offered - 5S2