Programme of Study Catalogue

Objectives:

On successful completion of the module, students will be able to:
Demonstrate a systematic understanding of public relations in organisations and its contribution to the development of management strategy.
Examine the practice of public relations and critique techniques employed as part of PR campaigns.
Utilise PR management techniques to design effective strategy that delivers organisational objectives.

Content:

This module explores public relations from management perspective, focussing on effective strategy that supports organisations' objectives. The course examines specialist sectors such as; reputation management, issues and crisis management, corporate social responsibility, event management. The practical assessments (a report and a portfolio) simulate professional PR working practices and offer an opportunity to develop professional skills.

Learning and Teaching Information:

Lectures
Contact hours: 20
Intended Group size: 25

Workshops
Contact hours: 20
Intended group size: 25

Guided independent study
Contact hours: 160

Further details relating to assessment
The semester 1 presentation is based on a recent real-life PR case study. The presentation will allow the students to communicate their findings using an industry-standard technique that will enhance their employability skills. The detailed requirements of the presentation will be published in the module handbook.

The semester 2 portfolio is designed to develop practical PR skills and familiarise students with resources and practises relevant to the industry. The detailed requirements of the portfolio will be published in the module handbook.

Students must complete and submit both forms of assessment to be eligible to pass the module..

Assessment:

001 Presentation 10 minutes end of semester 1 50%
002 Portfolio 2000 words equivalent end of semester 2 50%

Fact File

Module Coordinator - Amy Lund
Level - 6
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 6YL