MFC4022 - Analysing Media and Culture

Objectives:

On successful completion of the module, students will be able to:
demonstrate knowledge and understanding of key concepts, theories and theorists relevant to the field of study;
use these in the analysis of media/cultural texts and practices;
demonstrate skills in textual analysis and academic essay writing.

Content:

The module aims to make students aware of how the media are situated within culture, introduce them to key theoretical concepts and make use of these in analyses of a wide range of cultural texts and practices. Such concepts will include semiotics, structuralism, anti-essentialism, myth, signification, ideology, discourse, modernity, identity, multiculturalism and globalisation. Subjects for analysis could include advertising, websites, news, television, fashion, sport, identity, and everyday rituals.

Students will also be instructed in the skill of academic essay writing.

Learning and Teaching Information:

The scheme below assumes recruitment of 60.

Lectures
Contact hours: 20
Intended group size: 1

Seminars
Contact hours: 6 x 10

Guided independent study
Hours: 160

Further details relating to assessment
The Portfolio will include a number of textual analyses designed to develop students’ ability to understand and be able to apply a range of theoretical perspectives, concepts and approaches. The detailed requirements of the Portfolio will be published in the module handbook.

The essay will provide the opportunity for the students to learn study and essay writing skills and to practice these in an exploration of a topic relevant to the field of study.

Students must complete and submit both forms of assessment to be eligible to pass the module.

Students permitted to take a half-module for the award of 10 credits will be assessed on the basis of the form(s) of work relevant to the semester of study.

Assessment:

001 Portfolio 1 x 2000 words equiv. during semester 1 50%
002 Essay 1 x 2000 words end of semestr 2 50%
003 Portfolio 1 x 2000 words equiv. during semester 1 - Visiting students only 100%


Click here to go back to previous page