MFC5633 - Negotiated Learning: E-commerce

Objectives:

On successful compltion of the module, apprentices will be able to:

1 - Demonstrate the ability to identify, evaluate and make appropriate use of a range of sources of knowledge and evidence in relation to E-Commerce as a digital marketing professional
2 - Create an effective web landing page and analyse it effectiveness for a business
3 - Design an e-commerce store ensuring regulatory requirements, data protection, compliance and ethics, both national and international are met
4 - Demonstrate critical reflection upon the conduct and outcomes achieved in the study of theories and application of these to E-Commerce as a digital marketing professional.

Content:

The module will provide the underpinning subject knowledge for the Digital Marketer Degree Apprenticeship Standard at Level 5, and will focus on Knowledge, Skills and Behaviour components.

Subsequent levels will re-visit the elements of the standard covered in this module and go into greater depth (i.e. scaffolding the level from 5, to 6) and introduce additional elements of the standard. Additional Knowledge, Skills and Behaviours will be evidenced at Level 5 and will be demonstrated through the 40-credit Work-Based Learning Project Module, as well as in the apprentice’s e-portfolio.

The rationale aims and objectives of this module are drawn up by the apprenticeship standard and by apprentices in the ‘Learning Agreement’ developed at Level 5, and revisited at Levels. It follows, that each negotiated module will be unique in terms of its aims.

Through this module, ‘Negotiated Learning: E-Commerce’, apprentices will be introduced to all aspects of the apprenticeship standard, but the negotiated content will focus on the following 5 Knowledges, 4 skills and 1 behaviours requirement as set out in the Apprenticeship Standard:
- Natural/organic and paid marketing to increase the visibility and promotion of websites;
- How to foster business-to-business (B2B) marketing relationships through social media to launch products based on price and popularity;
- The Digital Marketing environment for International marketing and multichannel marketing, for agencies as well as client;
- Digital graphic design, interface design, and authoring;
- E-commerce and the importance of product descriptions, images, site layout and what makes a good online shopping experience;
- Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign;
- Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journeys;
- Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account;
- Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions; and,
- Ability to communicate and actively listen at all levels.

This module will assist in developing knowledge associated with British Values, Prevent, Healthy Relationships and Safeguarding. They will be introduced to these topics in context of the topic.

English language skills will be developed through this module through the production of the assessments. Apprentices will be introduced to new terminology, concepts and ideas which will develop their vocabulary and used throughout this module and beyond.

Digital skills will be developed through the utilisation of online resources such as the University's VLE, e-Portfolio system and Leeds Trinity University Library system.

Learning and Teaching Information:

A variety of teaching and learning strategies will be employed throughout the module to ensure the acquisition and development of appropriate concepts, knowledge and skills and achievement of the stated learning outcomes. A variety of teaching and learning methods provide access to learning to meet a wide range of learner needs and are aimed at widening participation amongst learners to avoid exclusion and develop learner skills in academic studies and personal life situations.

The module will be delivered on a face-to-face basis, with the apprentices attending a delivery workshop at the start of the module which will provide them with the skills and knowledge to complete all aspects of the module. The module will be taught over two days in a block structure at the start of the module and methods utilised within the 2 days will include: lecture style knowledge content and seminar style activities to discuss the content and enabling the learner to place it into context. This module will also have virtual tutorial café (VTCs) sessions, these group sessions allow for reflective time following the delivery and will be utilised to support the learner in unpacking the content and the assessment requirements. VTC sessions will also be utilised as formative peer feedback sessions.

Independent study time should be spent on specific pre learning (on-demand learning – available to all students on Moodle), for example, engaging in specific background reading of the topic and online exercises. Post learning activities will be provided by the module tutor, but these will generally be assessment focused enabling the learner to achieve the assessment requirements.

All activities and materials provided on Moodle will support the module content for the module delivery including pre, live and post activities and resources.The sequencing of the sessions will provide re-enforcement of the theoretical concepts developed during the delivery in a progressive pattern, aimed at developing knowledge and overall understanding.

Planned LTU Off-the-Job Delivery Learning:

Lectures
Hours: 14
Intended Group Size: Cohort

Virtual Tutorial Cafe
Hours: 3
Intended Group Size: Cohort

Planned Off the Job Learning:

Training Plan Activities
Hours: 55
Intended Group Size: Individual

Masterclass
Hours: 3
Intended Group Size: Individual

Minimum Self-Directed Off the Job Learning and Practical Training
Hours: 225



Further Detail Relating to Assessment

Students are referred to Module Handbook for full details.

Students will individually explore and reflect on the theories and practice of e-commerce, such as page layout and effective product placement to leverage the most effective ways to sell products online. The assessments are designed to support planning and producing work, that acts as reference points for their own professional practice within the workplace.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 5
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered -

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