MBA7023 - International Management and Marketing

Objectives:

On successful completion of the module, students will be able to:

1 Evaluate the international management challenges in terms of customer needs, organisational structure, leadership and motivation.
2 Critically examine the interplay between environmental factors in the development of international business strategies and assess their impact on organisational outcomes.
3 Evaluate the key elements of customer and employment relationships in an international context, demonstrating cross-cultural awareness.
4 Analyse and appraise strategic marketing responses to the international business environment, including the differentiation between international and single-country marketing research, planning and operations.

Content:

International Management and Marketing is an exciting and challenging field that is becoming increasingly important in today’s global business environment. In this module, students will gain a comprehensive understanding of the concepts, strategies and practices related to international management and marketing. This module will cover key topics such as international management, global business strategies, marketing for international business, marketing in the global business environment and the international marketing mix. The module will provide students with a theoretical and practical understanding of the challenges and opportunities faced by organisations operating in the global marketplace. Students will learn about cross-cultural management, global human resource management and the importance of adapting marketing strategies to different cultural, political, economic and legal environments.

Learning and Teaching Information:

The objective of our learning and teaching methods in this module is to impart knowledge in a comprehensive and interactive manner while also fostering students’ readiness for the workforce. This is achieved by incorporating evidence-based and research-informed teaching practices, incorporating real-world business examples and utilising a variety of visual and audio aids. In doing, that combination of Problem-based learning and Action Learning will be embedded throughout the module, allowing students to apply their knowledge and skills to actual business challenges. This provides an opportunity to apply theoretical concepts to practical problems and develop critical thinking and problem-solving skills. The module is designed to adhere to industry standards and benchmarking statements, reflecting the latest trends and developments in the field. This approach aims to provide a rigorous and relevant learning experience, equipping students with the skills necessary for success in the global business arena.

Lectures
Hours: 20
Intended Group Size: Cohort

Workshops
Hours: 20
Intended Group Size: Cohort

Guided independent study
Hours: 260

Further Information Relating to Assessment

International Marketing Plan: students will write an international marketing plan for a domestic firm and product or service that aims to internationalise, considering challenges of global business environment.

Throughout this module, formative assessment and feed-forward techniques, such as in-class activities and peer-reviewed presentations, will be utilised to monitor student progress. The module promotes student involvement and agency through the integration of co-created assessments, allowing students to have complete autonomy in their choice of organisations.

Full details, structures, and requirements associated with the assessment are described in the Module Handbook.

Assessment:

001 International marketing plan; 5,000 words; end of term 2 100%

Fact File

Module Coordinator - PRS_CODE=
Level - 7
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 7T2

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