MBA7085 - Innovation, Creativity and Enterprise

Objectives:

On successful completion of the module, students will be able to:
Evaluate the different formats of innovation and models & systems of innovation.
Critically evaluate the key factors of open innovation .
Understand the link between innovation, creativity and entrepreneurship.
Appreciate how creativity and innovation can be developed in an organisation .

Content:

This module is designed to build knowledge of the processes underpinning innovation. It will develop the students’ entrepreneurial mindsets and introduce them to the main frameworks related to processes, strategies and sources of innovation as well as new trends in innovation, such as social innovation. The module will also help students to learn about the role of creativity in problem solving and the application of design thinking to different business tasks.

This module will contribute to the MBA themes in the following ways:

- Radical Resilience –resilience is at the core of this module and will be reflected in the teaching content and assessment strategies.
- Creative Connectivity – the importance of creating and retaining connections within business and personal networks will be discussed throughout the module.
- Dynamic Discovery – being innovative and creative are additional core themes of this module, so the need to be dynamic in their creation is a fundamental skill students will be encouraged to enhance.

Learning and Teaching Information:

This module will comprise a 21-hour teaching block delivered over three consecutive teaching days of whole-group interactive workshops. Throughout the teaching block, students will be presented with examples of contemporary organisational practice and theory followed by a thematically linked Masterclass, 1:1 assignment surgeries and networking opportunities.

To ensure a differential learning experience, whilst creating a varied, dynamic and informative teaching environment for all, the workshop approach will be research-informed, employing a mixture of delivery methods (utilising a wide variety of visual/audio media). The business world examples used will be contemporary, authentic and relevant, demonstrating clear links to the topic under discussion. To consolidate the learning, the classroom-based activities will be realistic, useful and contributing to students’ career-readiness/progression.

We will continue to revise our teaching strategies in line with alterations to the sector’s recommendations for career attributes, the recommendations of the QAA Subject Benchmark Statements and all affiliated PSRB standards.

Workshops
Hours: 21
Intended Group Size: Cohort

Non-teaching contact hours (e.g. Masterclasses, 1:1 Support, networking events etc)
Hours: 13
Intended Group Size: Cohort

Guided independent study
Hours: 116

Further details relating to assessment
Formative assessment and feed-forward methods will be employed throughout this module at various points in the semester. Formative forms of assessment will include (but not exclusively): class-based activities, opportunities for draft pieces of work to be submitted for comments and feedback, drop-in sessions with the module tutor and peer-assessed (non-credit bearing) group presentations.

Students will be tasked to conduct an audit to understand how an organisation of their choice is managing innovation. The essay should provide an analysis of an organisation's immediate innovation capacity regarding its day-to-day activities and strategic objectives.

Further specific details of the assessment will be available in the Module Handbook and additional in-class support.

Assessment:

001 Individual innovation audit essay; 2,500 words; term 2 100%

Fact File

Module Coordinator - PRS_CODE=
Level - 7
Credit Value - 15
Pre-Requisites - NONE
Semester(s) Offered - 7MB72

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