MBA7082 - International Management and Marketing

Objectives:

On successful completion of the module, students will be able to:
Synthesise the key international management issues in terms of customer needs, organisation structure, leadership, and motivational issues.
Evaluate the impact of national and organisational culture for global business transactions, as well as the approach to organisation theory and its impact on the need for integration of organisational functions.
Compare and contrast the key elements of the customer and employment relationship, and the impact on these of operating in an international context by demonstrating cross-cultural awareness.
Critically appraise strategic marketing responses to the international environment by differentiating between marketing research, planning and operations in international and single country contexts.

Content:

The focus of this module is on management and marketing issues set in an international context. Various approaches to management, motivation and leadership will be undertaken in the light of globalisation through the work of cultural theorists such as Hall, Hofstede and Trompenaars, as well as a cross-cultural view on international customers and their needs.

Given the increasing use of international suppliers, manufacturers, service providers and distributors, the module will consider the issues thus raised for global value chains and international markets. The goals such as cost-effectiveness, organisational flexibility and competitive advantage, as well as socio-political objectives, are analysed, as is the management of the inevitable tension between these goals; the issues of power, control and regulation; and, finally, the psychological contract - customer awareness will be examined with the focus being on how such issues are dealt with in the international and multi-cultural context.

Learning and Teaching Information:

The module will be delivered via a series of weekly 2.5-hour teaching blocks, comprising whole-group interactive lecture and seminar covering fundamental theories and applications. Lectures and seminars will be supported by in-depth applied workshops.

The module will make use of current newsworthy case studies and developing business trends and so the nature of the topics and exercises will vary. Students will be provided with, and/or directed to, relevant reading and additional questions/ exercises to support their progress through the module material.

A key focus will be on problem identification and solving, using exercises and activities linked to international management and marketing issues and case studies.

Lectures/Seminars
Hours: 25
Intended Group size: Cohort

Workshops/Tutorials
Hours: 5
Intended group size: Cohort

Guided independent study
Hours: 170

Further details relating to assessment
Marketing plan (international): marketing plans can cover a variety of topics, including UK based company expanding overseas; international company entering UK/European market; export/import operations; start-up of international restaurants/shops in UK and overseas, etc

Assessment:

001 Marketing plan; 4,000 words; end of term 2 100%

Fact File

Module Coordinator - Salman Ahmad
Level - 7
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 7T2

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