BMM5312 - Principles of International Business

Objectives:

On successful completion of the module, students will be able to:
Outline and appraise the key elements of the international environment which have an impact on the activities of international firms.
Investigate the basis and recent patterns of international trade and investment. Recognise a range of market selection techniques.
Interpret and select appropriate methods of international market entry and development.
Recognise and defend the main methods of risk minimisation available to international companies.

Content:

The module is intended to provide students with a good overview of the international business environment. This will be done through focus on four aims of this module, including the motives and methods of conducting international business, the nature of the international business environment and the means by which to manage risk, an appreciation of the importance of global as well as local perspectives when conducting international business, as well as of the role of the international manager and the range of business operations.

This module will introduce students to key concepts of international business, including the motives and methods of conducting international business, the international business environment and the management of risk, international trade and investment strategies, international institutions, the role of the international manager, globalisation, society and culture and how these impact international businesses.

Learning and Teaching Information:

The module will be delivered via a series of weekly 3-hour sessions, combining interactive lectures and seminars. Questions/exercises will be set at each lecture meeting for students to complete before the seminar. Students will be provided with, and/or directed to, relevant reading and additional questions/exercises to support their progress through the module material.

It is expected that each class shall contribute to the overall understanding of the topic and how to approach the literature review and report incrementally. This research shall contribute to the overall research capacity of the students undertaking this module.

Lectures/Seminars:
Hours: 30
Intended GroupSize: Cohort

Workshops/Tutorials:
Hours: 10

Guided Independent Study:
Hours:160

Further details relating to assessment
Infographic presentation (40%): In pairs, students will be required to develop an infographic presentation that identifies and presents relevant market selection options and appropriate market entry methods for the international market entry of a current company to a new location.

Case study report (60%): the assignment shall be based on a title agreed with the module leader by the mid-point of the semester. The title must address learning outcomes 1,2 & 5, and offer a relevant perspective on the international business environment. Each of the classes contributes incrementally to the understanding of the subject and the students shall be able to mix personal interest in a topic with knowledge gained in class.

Assessment:

001 Infographic presentation; 15 mins; mid-semester 1 40%
002 Case Study Report; 2,500 words; end of semester 1 60%

Fact File

Module Coordinator - Salman Ahmad
Level - 5
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 5S15S1J

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