BMM5003 - Services Marketing

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

This module explores marketing practice in the service sector and highlights the similarities as well as the differences to marketing tangible products and services.

Service organisations range in size from huge international companies such as airlines, banks, hotels, telecommunications and freight transport to a vast array of locally owned and operated small businesses, including restaurants, dry cleaners, hairdressers, etc. Since these businesses differ from manufacturing businesses in many important areas, there is a genuine requirement for a different approach to planning and implementing marketing strategies and plans.

Learning and Teaching Information:

Workshops
Hours: 40
Intended Group Size: 50

Tutorials
Hours: 10
Intended Group Size: Individual & group

Guided independent study
Hours: 250

Further details relating to assessment
Online quizzes: these assignments are designed to focus on the nature of service marketing, marketing strategies and the need for accountability.

Case study: students will be required to produce a case study analysis designed to capture and highlight key issues covered in this module, including the service marketing plan.

Video Advertorial: Students will create a video for a B2B company for them to use on their website and syndicate through social media channels.

Assessment:

001 Online quizzes; 6 online tests; 20 min each; 5 % each; during semester 1 25%
002 Video advert for social media; 30-60 seconds; mid semester 2 25%
003 Case study; 3,000 words; end of semester 2 50%

Fact File

Module Coordinator - Liz Cable
Level - 5
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 5YL

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