MFC6606 - Work Based Project for Apprentices

Objectives:

On successful completion of the module, students will be able to:
Demonstrate the ability to identify, evaluate and make appropriate use of a wide range of sources of knowledge and evidence.
Demonstrate an in depth understanding of ethical principles and a systematic understanding and coherent application of professional codes relevant to the WBL project.
Analyse, synthesise and evaluate the information and ideas developed through the WB project.
Demonstrate critical reflection upon the design, conduct and outcomes of the WB project.
Make a reasoned selection of approaches to the research methodology, data collection techniques and data analysis and explain how these are appropriate to the aims and objectives of the WB research project.
Select appropriate content, medium and style that is clear, concise and appropriate for a range of professional and /or academic communication.
Evidence a substantial range of sources of information and demonstrate origins of ideas with precision by referencing sources using a consistent style.
Analyse and evaluate how the WB project has been planned and managed.

Content:

Work-based projects are unique in their content because their rationale, aims and objectives are drawn up by student apprentice as part of the ‘Learning Agreement’, produced in the first module; this agreement plans their whole programme and is agreed and signed by their employer.

Work-based projects are located in the student apprentice’s workplace, and relate directly to their job role and work activities. The content and scope of the projects are also subject to an official ‘project proposal’ which is created in module Advancing Your Portfolio Toward End Point Assessment (EPA).

Apprentices studying for the BA (Hons.) Professional Practice in Digital Marketing will undertake this particular project in order to complete their degree, their apprenticeship and fulfil all of the requirements of the degree apprenticeship standard’s assessment plan.

Learning and Teaching Information:

Typically delivered on a blended learning basis with a combination of workshops and on-line tutorial.

Workshop
Hours: 14
Intended Group Size: 20

Tutorial
Hours: 10

Guided independent study
Hours: 576

Further details relating to assessment
The assessment for this module is the End-Point Assessment of the integrated Digital Marketer Degree Apprenticeship and will be conducted under the rules determined in the Apprenticeship Standard Assessment Plan.

The work-based project / artefact and project report will be marked by the project supervisor and will contribute to the award of the degree in accordance with the University’s Programme Regulations for Taught Undergraduate Degrees.

The project report, presentation and interview form the final End-Point Assessment and will be assessed by an Independent Assessor / EPA Panel and graded fail, pass, merit or distinction according to the grading criteria in the Apprenticeship Standard Assessment Plan.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 6
Credit Value -
Pre-Requisites - NONE
Semester(s) Offered -

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