MFC5333 - Online Community Management

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

This module explores online community management and customer service, social content and engagement planning and introduces social media analytics, including those for advertising on social networks and online communities.

You develop your understanding of the shift in business from Customer Service Managers to Online Community Managers and the requirement for every business and brand to know how to find, attract and nurture their customers with the hope of turning them into unpaid (but not unrewarded) ambassadors.

You develop skills and knowledge around listening to customer needs through online communities and specialist software, along with crowdsourcing activities for product and service design and development. Marketers need to critically assess different platforms for engagement with their customers.

The module develops your understanding of online community tools and management techniques specifically for nurturing communities of practice as well as the life-cycle of a crowd-funded project.

Learning and Teaching Information:

Workshops
Hours: 40
Intended Group Size: 25

Online Community Participation
Hours: 10
Intended Group Size: Group

Guided independent study
Hours: 250

Further details relating to assessment
Assessment is in two parts: individual contribution to an online community case study; and via a group project: students will EITHER be given a live brief by an external business or voluntary organisation and will create a Community Engagement Plan including metrics for measuring success; OR be given a live brief by an external business or voluntary organisation and create a Crowdfunding campaign including metrics for measuring success. A small percentage of the mark for this project will be peer adjusted and full guidance on this aspect is provided in the module handbook.

Early Assessment: there will be a formative assessment within the first 4 weeks and this will help unpack the assignment details for the 1st assignment as well as guide and inform student preparation and help introduce the University grading system.

Assessment:

001 Individual portfolio; 3,000 words equivalent; end of semester 1 50%
002 Group project; 3,000 words equivalent; end of semester 2 50%

Fact File

Module Coordinator - Liz Cable
Level - 5
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered - 5YL

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