JOU6202 - Off the Field:The Business of Sport

Objectives:

On successful completion of the module, students will be able to:
Demonstrate a working knowledge of sports issues off the field
Critically evaluate the diverse nature of factors affecting the reporting of sport.
Interrogate and provide an academic analysis of some of the key areas affecting sports reporting.
Apply presentation skills to convey complex sports themes in a clear and coherent manner
Demonstrate ability to work as part of the team

Content:

This module looks at sporting issues away from the heat of the action. Examples of potential themes (though by no means limited to these): Sports advertising; marketing; sponsorships; endorsements; taxation/revenue/funding; business of staging multisports events incl bidding; administration/ownership; legal grey areas (Fifa, doping); vested interests related to technology in sport. Content will be weighted according to issues making the headlines. Module coordinator and guest lecturers will cover issues over a range of sessions in the first and second semesters. Sessions will depend on availability of guest speakers, the changing news/sports agenda and breaking news.

Learning and Teaching Information:

Workshops
Contact hours: 32
Intended Group size: Max 50

Presentation preparation
Hours: 6

Guided independent study
Hours: 162

Assessment:

001 Essay; 2,000 words; end of semester 1 50%
002 Presentation; 10 mins; end of semester 2 50%

Fact File

Module Coordinator - Carolyn Jackson-Brown
Level - 6
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 6YL

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