JOU5065 - Online Community Management

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

This module explores online community management and customer service, social content and engagement planning and introduces social media analytics, including those for advertising on social networks and online communities.

You develop your understanding of the shift in business from Customer Service Managers to Online Community Managers and the requirement for every business and brand to know how to find, attract and nurture their customers with the hope of turning them into unpaid (but not unrewarded) ambassadors.

You develop skills and knowledge around listening to customer needs through online communities and specialist software, along with crowdsourcing activities for product and service design and development. Marketers need to critically assess different platforms for engagement with their customers.

The module develops your understanding of online community tools and management techniques specifically for nurturing communities of practice as well as the life-cycle of a crowd-funded project.

Learning and Teaching Information:

Workshops
Hours: 25
Intended Group Size: 25

Online Community Participation
Hours: 10
Intended Group Size: Group

Guided independent study
Hours: 115

Further details relating to assessment
The individual portfolio involves contribution to a live online community case study. The case study will be a live brief drawn from external clients from the local digital community or a client internal to the University. The marking will reflect the responsiveness to the online community, i.e. their own ideas but also engagement with the ideas of others.

The weekly contributions will receive formative feedback during the semester, but the summative mark and feedback comments will be provided at the end of the semester.

Early Assessment: there will be a formative assessment within the first 4 weeks and this will help unpack the assignment details for the 1st assignment as well as guide and inform student preparation and help introduce the University grading system.

Assessment:

001 Individual portfolio; 3,000 words, end of semester 1 100%

Fact File

Module Coordinator - Paul Marsden
Level - 5
Credit Value - 15
Pre-Requisites - NONE
Semester(s) Offered - 5S1

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