BMM6003 - Entrepreneurship and Creativity

Objectives:

Assessment tasks are designed to enable students to demonstrate the Learning and Employability outcomes for the relevant level of study. Level Learning Outcomes are embedded in the assessment task(s) at that level. This enables a more integrated view of overall student performance at each level.

Content:

This module prepares you to consider the reality of starting your own business as a viable alternative to seeking employment upon graduation. This module is supported by external input from successful entrepreneurs, in the form of masterclasses. The key difference of this module is the applied nature of the material: theoretical models are presented, used and critiqued as practical tools in the development of viable business start-ups and in nurturing and growing small businesses. The module gives you a ‘toolbox’ that will allow you to complete a business plan. In the process you learn/revise all the fundamentals of business: accounting, marketing, supply chain (operations), sales and management (HR).

The module starts from a revision of business fundamentals, including marketing, finance/accounting, operations, and people management, which allows students from all programmes to be at the same level.

Learning and Teaching Information:

Workshops
Hours: 40
Intended Group Size: 50

Tutorials
Hours: 5
Intended Group Size: 1

Guided independent study
Hours: 255

Further details relating to assessment
Business idea (Video): (includes artefact) the business idea is presented using a video. Creativity is encouraged in order to prepare all the elements that will be included in the final video presentation. Editing and support from the media or independent sources is also supported.

Presentation: The final business proposal will include all the required elements: finance/ forecasting, Marketing, route to market and investor requirements. A Q&A session will also assess both knowledge and competency in explaining the business proposal. It should include a clear description of the product/service, and display the ability to ‘sell’ the proposed enterprise.

Business plan: The business plan should cover the following objectives: to define the business idea, help raise external finance, and persuade a party to lend or invest.

Alternative assessment: any students who defer or re-sit any components of the assessment will be assessed by a written report with equivalent pro-rata loading.

Assessment:

Fact File

Module Coordinator - PRS_CODE=
Level - 6
Credit Value - 30
Pre-Requisites - NONE
Semester(s) Offered -

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