BMM6422 - Business and Management Strategy

Objectives:

On successful completion of the module, students will be able to:
Evaluate the benefits to organisations of strategic planning within the business environment.
Employ specific techniques, methods and models used in the assessment and evaluation of a given organisation's strategy.
Investigate and interpret the external environment in which organisations exist and its effects on strategic planning.
Measure and interpret the relative strengths and weaknesses of a given business organisation.
Contrast appropriate strategic choices for a given organisation within a business context.

Content:

This module introduces students to the analysis of the inter-related nature of the environment in which business organisations exist and the implications for the way they work. Students will analyse in detail models of industry analysis, the main theoretical strategic planning models, the use and application of financial information relevant to different groups of stakeholders and the implications and influence of cultural and ethical issues for strategic planning. Students will also focus on the effective strategies for organisational competition and growth, how strategy is formulated and implemented and the implications of strategy to the organisation and its stakeholders.

Learning and Teaching Information:

The module will be delivered via a series of weekly 3-hour teaching blocks, comprising whole-group interactive lecture and seminar covering fundamental theories and applications. Lectures and seminars will be supported by in-depth applied workshops.

The module will make use of current newsworthy case studies and developing business and political trends, and so the nature of the topics and exercises will vary. Students will be provided with, and/or directed to, relevant reading and additional questions/ exercises to support their progress through the module material.

Lectures/Seminars
Contact hours: 30
Intended group size: Cohort

Workshops/Tutorials
Contact hours: 10
Intended Group size: Cohort or variable sized groups

Guided independent study
Hours: 160

Further details relating to assessment
Report 1: This assignment requires students to critically analyse an industry or sector, and explain the main features that influence competition and profitability. They are also required to critically analyse competition and customer requirements in order to identify opportunities for competitive advantage within this industry/sector, and make recommendations for companies planning to invest in that industry/sector.

Report 2: Students will focus on a firm/organisation of their choice from the industry/sector already analysed in their first report, and identify the firm’s tangible and intangible resources, critically evaluate the firm's resources and capabilities whether they can create sustainable competitive advantage or not, identify the means through which a firm can develop its resources and capabilities, and use the results of resource and capability analysis to diagnose current strategies and advise the company/organisation about future strategies.

Assessment:

001 Assessed report 1 x 1500 words (Mid-module) ) 40%
002 Assessed report 1 x 2500 words (End of module) 60%

Fact File

Module Coordinator - Anthony Brown
Level - 6
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 6S16S1

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