Programme of Study Catalogue

Objectives:

On successful completion of the module, students will be able to:

1 critically evaluate the contemporary global television industries and marketplace including the UK television industry;
2 undertake close textual analysis of television texts within industrial, cultural, aethetic and audience contexts drawing on tele-audio/visual analytical skills and audience research skills developed at levels 1 and 2;
3 Demonstrate advanced research and academic writing skills by researching, evaluating and synthesising appropriate academic source material and ideas into a sustained, theoretically informed argument, thesis or hypothesis;

Content:

This module explores contemporary issues relating to both the British/UK television industry and the international dimension of television in terms of a global marketplace. It focuses on the business of creating markets and exporting programmes overseas and addresses issues of cultural imperialism and local, national and individual identity and related ethical issues within the contexts of UK and �global� television production and consumption. This module examines syndication, television formats and genres and the place of non-english speaking language television production and consumption within an english-speaking dominated marketplace. It also addresses the rise of contemporary international co-productions by public service and commercial/ independent television operators and includes an examination of �convergence� and how the rise of internet television and muIti-channel digital platforms has transformed television into a trans-national/global phenomenon. This module will include specific case studies of �national� television industries, texts and audiences across the globe (including UK, english speaking and non-English speaking) and provide opportunity for the detailed examination and analysis of these within a contemporary �globalised� context.

Learning and Teaching Information:

Lectures
Contact hours: 12
Number of Groups: 1

Seminars
Contact hours: 12
Number of Groups: 2 x 15

Screenings
Contact hours: 12
Number of Groups: 1

Guided Independant Study
Hours: 164
Further Details relating to assessment
Students must complete and submit both forms of assessment to be eligible to pass the module.
Students permitted to take a hald-module for the award of 10 credits will be assessed on the basis of the form or work relevant to the semester of study.