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On successful completion of the module, students will be able to:
Critically evaluate how advertising phenomena may be explained within the context of theories and concepts from social and cognitive psychology.
Critically consider psychological evidence of cultural and international differences as applied to advertising phenomena.
Cooperate with others in order to plan, execute and report on a shared task, tailoring messages to specific audiences.
This module applies theories and concepts from social and cognitive psychology to aspects of advertising. The following is indicative of the content and it is not envisaged that students will cover all of these as the content covered by individual groups will be for students to select.
Memory-based measures of advertising effectiveness. Subliminal advertising and implicit memory; product placement; Forgetting and false memory effects; In-game advertising; Sex and gender representations in advertising; Advertising to children; Celebrity endorsement; Models of persuasion. International perspectives.
The module delivery will be based on problem-based learning. Students will work in small groups facilitated by the module tutor.
Additional materials will be available on the VLE.
This 20-credit module is designed to be delivered in one semester.
Workshop
Hours: 33
Intended Group size: All students on module
Guided independent study
Hours: 167
Further details relating to assessment
The Leeds Trinity University assessment norms are for a 10-minute individual presentation forming 50% of a module’s assessment. A group presentation necessitates a longer duration, but it is appropriate for this to have a lesser weighting than the report.
Students will, in their groups, choose whether to deliver a group presentation or a research poster, dependent upon the skills that they wish to develop.
Both assessments will include an individually assessed element so that individual students’ grades are not entirely determined as a group.
001 Group Presentation or Poster 20 minutes semester 1 40%
002 Group Report 2000 words semester 1 60%
500 Unseen paper 1 x 1.5 hours (end semester 1) 50%
501 Unseen paper 1 x 1.5 hours (end semester 1) 50%
Module Coordinator - Dr Steven Jones
Level - 6
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 6S1
