MFC4342 - Visual Branding

Objectives:

On successful completion of the module, students will be able to:

Demonstrate the ability to manipulate a photographic, desktop publishing (DTP) and web application
Produce structured, practical digital materials from a brief, with appropriate application of typography and graphics
Demonstrate a basic understanding of the role of digital imaging in the media industries (Web, Print, Television)

Content:

The module includes an introduction to the terminology of digital imaging, DTP, website and mobile design and an examination of software and hardware used in the industry. Key terms will be explained, such as resolution, colour depth, layout, typography, interface, structure of HTML and multimedia asset creation and delivery. Montage techniques will be examined with relevance to today’s industry methods. More advanced forms of image creation will be explored by example and review of contemporary ‘still’ and ‘moving’ images in the advertising and entertainment industries.
Students will practise and apply techniques for the production of items such as photographic and online compositions and multimedia assets in the form of poster; web banner advertising; DTP layout concepts; a web or mobile site containing images, text, animation and 2D printed promotional paper media for PR purposes.

Learning and Teaching Information:

Through a series of lectures and workshops, students will be guided in the development of a digital portfolio.
Lectures
Contact hours: 18
Intended Group size: 24

Workshops
Contact hours: 18
Intended Group size: 12

Guided independent study
Hours: 164

other details relating to assessment
The Portfolios will normally include a number of exercises designed to develop technical and analytical skills and familiarise students with resources relevant to the field of study; the detailed requirements of the Portfolio will be published in the module handbook.

Students must complete and submit both forms of assessment to be eligible to pass the module.

Candidates permitted to take a half-module for the award of 10 credits will be assessed on the basis of the portfolio relevant to the semester of study.

Directed activities: These consist of weekly tasks that must be completed and submitted for inspection at timetabled sessions each week. The assessment will be on a pass/ fail basis with a pass requiring at least 75% of all weekly tasks successfully completed. A pass mark will lead to the full award of 10% towards the final mark. A fail in directed activities will contribute 0% to the final mark.

Other relevant matters
Requires consistent and reliable access to WIFI, Broadband, Mobile Device(s) and Software Resources.

Assessment:

001 Portfolio 1,500-word equivalent End of Sem 1 35%
002 Portfolio 2,500-word equivalent End of Sem 2 55%
003 Directed activities during sem 1 & 2 10%

Fact File

Module Coordinator - Mr James Rothschild
Level - 4
Credit Value - 20
Pre-Requisites - NONE
Semester(s) Offered - 4S14YL

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