BMM6412 - Business Research

Objectives:

On successful completion of the module, students will be able to:
critically evaluate the various approaches to research and consider the implications for sampling, technique and analysis;
demonstrate knowledge of a range of research methods and justify their usage;
plan a small-scale research project into a chosen business, management or marketing topic;
communicate their research proposal and methodology through a poster presentation.

Content:

The principles of social science research that underpin business, management and marketing methodologies. A range of qualitative and quantitative methodological approaches and techniques, such as surveys, interviews, focus groups and statistical analysis. The process of research design and writing a realistic, small-scale research proposal that includes an element of primary research.

Learning and Teaching Information:

This course will be taught through 3-hour teaching sessions in the form of lectures to start with and increasingly build toward workshops and group activities on various research methods and principles. The course will conclude with a focus on developing individual research proposals through one-to-one feedback and discussion.

Lectures / workshops (3 hours) x 10
Contact hours: 30
Intended Group size: 50

Individual tutorials with Supervisor
Contact hours: 2
Intrended Group size: 1

Library support tutorials
Contact hours: 8

Guided independent study
Hours: 160
Other relevant matters
Due to the University’s responsibility for ensuring that research conducted by its staff and research students abides by accepted standards of conduct and ethics, the aspect is integrated within the content of this course and students need to seek ethical approval of their project proposals. The process is coordinated by a module leader and requires signing of an ethical approval form before any project can be actioned. The process follows key principles of Leeds Trinity’s Code of Research Conduct and Ethics, available on the University Intranet.

Assessment:

001 Research proposal 3,000 words 70% End of module) 70%
002 Poster and individual presentation A3 and 10 minutes 30% End of module 30%


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