MKT6202 - International Marketing

Objectives:

(1) Justify strategic marketing responses to the international environment
(2) Analyze and debate management issues in exporting and other forms of internationalization
(3) Differentiate between marketing research, planning and operations in an international and a single country context.

Content:

(1) Theoretical developments in international marketing.
(2) International environmental analysis and information sources.
(3) Market entry strategies including exporting.
(4) Operational aspects of international marketing practice.
(5) Culture as a factor in international marketing.
(6) International trade and development.
(7) Ethical issues in international marketing

Learning and Teaching Information:

Lectures (S1)
Contact Hours:10
Number of Groups:1

Tutorials (S1) including case study analysis
Contact Hours:10
Number of Groups:3

Lectures (S2)
Contact Hours:10
Number of Groups:1

Tutorial (S2)
Contact Hours:10>br> Number of Groups:3

Assessment: