MFC6522 - Imagineering

Objectives:

On successful completion of the module, students will be able to:
Pre-visualise concepts and present prototype exemplars
Research and apply creative design solution processes
Conduct practical, digital or artistic production
Conduct project management
Publish online and interact with peers and collegiate groups worldwide

Content:

This module is for the production of digital concept art and digital visual effects. It blends conceptual design process with production and onwards through the visualisation and digital prototyping of artistic interpretations and visualisations of new innovation, developing technologies, futurist ideas or blue sky speculation.

Projects such as Digital Matte Painting, 3D CGI Modelling, Motion Graphics and Visual Effects are the main practical subject skills areas but the concepts themselves are open, with the goal being on a clearly recorded and presented pathway of research and development of a digital skill.

Students may wish to experience the recreation of a visual effects scene, an advertisement, a conceptual illustration, interpret a story from a book or propose a new twist on an old concept, eg: ‘Da’Vinci in the 22nd Century’ or ‘Arthur C Clarke’s Rama 5’ or ‘1st Aztec on the Moon’ or ‘Disney Architecture’ … concept visualisation into a piece of creative digital work.

Part 1 will focus on selecting a project theme and specifying its origins/brief, with the majority of Part 1 and Part 2 concerned with production, recording the design process and pathways the project takes as knowledge, experience and outside influences drive the project.

The project output possibilities are broad, but the process is structured in creative skills problem solving, with the freedom of individual excellence as the primary goal, culminating in presentation.

Learning and Teaching Information:

Through a series of lectures and workshops, students will be supported in developing a coherent concept and taking that concept forward to a prototype stage.

Lectures
Contact hours: 6
Intended Group size: Cohort

Workshops
Contact hours: 26
Intended Group size: 8
,br> Guided independent study
Hours: 168

Other relevant information
Requires stable Adobe CS Master Collection suite of software.
Access to Media Centre equipment, namely HD camera’s, Green Screen

Assessment: