MFC5532 - Creative Media Technologies

Objectives:

On successful completion of the module, students will be able to:
Specify and evaluate technologies and their application as required for a project
Quantify the results, aims and objectives expected from a multi-media project
Use creative technologies in an application or presentation
Propose a creative technology application and document its parameters and reception

Content:

This module evaluates and produces online and offline multimedia graphical user interfaces for digital and social media devices, as well as the wider aspects of gaming, web-tv and audience participation systems.

In Part 1 students investigate and evaluate the reasoning, the production tools and experiences of the end user offered by digital multi-media: audio/music, image (2D, 3D, film, animation), interface design, interactive applications, computing and communications. Students will research, plan and propose an interactive multimedia interface.

In Part 2 students simulate new interface technologies for an application (online, mobile, DVD, program) by controlling and navigating media interactively, for example, dynamic menu systems, starting/ pausing/stopping/rewinding media such as video and animation, dynamically changing the page without reloading, data driven manipulation of HTML/CSS and media properties for size/ shape/colour and overall (dynamic) continuity.

Learning and Teaching Information:

Through a series of lectures and workshops, students will develop the skills to research, plan and propose an interactive multimedia interface. They will go on to simulate new interface technologies for an application.

Lectures
Contact hours: 18
Intended Group size: 24

Workshops
Contact hours: 18
Intended Group size: 12

Guided independent study
Hours: 164

Further details relating to assessment
Requires stable Adobe CS Master Collection suite of software.
Access to Media Centre equipment, namely HD cameras, Green Screen(s)

Assessment:

001 Project: Multimedia Concept 1,200-word equivalent End of Sem 1 30%
002 Project: Multimedia Artefact 2,800-word equivalent End of Sem 2 70%


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Fact File

Module Coordinator - PRS_CODE=
Level - 5
Credit Value - 20
Pre-Requisites - MFC 4342 VISUAL BRANDING
Semester(s) Offered -