BMM6412 - Introduction to Research

Objectives:

On successful completion of the module, students will be able to:

Critically evaluate the various approaches to research and consider the implications for sampling, technique and analysis.
Demonstrate knowledge of a range of research methods and justify their usage.
Plan a small-scale research project into a chosen business, management or marketing topic.
Communicate their research proposal and methodology through a poster presentation.

Content:

The principles of social science research that underpins business, management and marketing methodologies. A range of qualitative and quantitative methodological approaches and techniques such as survey, interview, focus groups and statistical analysis. The process of research design and writing a realistic, small-scale research proposal that includes an element of primary research.

Learning and Teaching Information:

This course will be taught through 3-hour teaching sessions in the form of lectures to start with and increasingly build toward workshops and group activities on various research methods and principles. The course will conclude with a focus on developing individual research proposals through one-to-one feedback and discussion.

Lectures / workshops (3 hours) x 10
Contact hours: 30
Intended Group size: 50

Individual tutorials with Supervisor
Contact hours: 2
Intrended Group size: 1

Library support tutorials
Contact hours: 8

Guided independent study
Hours: 160

Assessment:

001 Research portfolio (including proposal) 3,000 words (End of module) 40%
002 Poster presentation A3 (End of module) 60%


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