BAM5062 - Marketing Law

Objectives:

On successful completion of the module, students will be able to:

(1) explain and illustrate the main principles of English law affecting marketing and of advertising regulatory arrangements;
(2) critically evaluate the operation of the legislative and regulatory provisions affecting marketing function of business and commercial organisations;
(3) analyse legal problems likely to be encountered in marketing organisations and apply appropriate knowledge of law and regulations to their solution;
(4) apply their legal knowledge and skills clearly and effectively in written form.

Content:

The module provides an opportunity to learn and understand areas of English law which directly affect marketing and advertising generally. It examines the nature of the relevant rules and law in context and explores the way in which the law affects marketing in practical situations generally, whilst being aware of the existence of more specific regulation which can affect a particular business.

It addresses topics such as protection of a business’s product, a business name and a business logo, defamation and copyright issues which relate to advertising, advertising codes, data protection, Sale of Goods, unilateral contracts and misrepresentation. It will also provide skills for research of legal matters.

Learning and Teaching Information:

The module will be delivered by weekly lectures supported by weekly small group sessions in the form of tutorials. A variety of methods will be used, including discussion of questions usually in the form of legal problems, issued in advance based on common reading and some limited research into primary and secondary sources of law. Some sessions will be operated on the basis of team work. Some tutorials will be operated as a surgery basis for the planning of assignments and feedback. There will also be a workshop to prepare for the semester 2 case study.

Lecture
Contact hours 20
Number of groups 1

Tutorial
Contact hours 16
Number of groups 6

Surgery Tutorial
Contact hours 4
Number of groups 8

Assessment:

001 Essay 1 x 2000 words (End Sem 1) 50%
002 Case study and seen paper 1 x 2 hours (End Sem 2) 50%


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