SHL5392 - Event Management & Marketing

Objectives:

On successful completion of the module students will be able to:

(1) demonstrate knowledge and understanding in event organisation and planning, including ethical issues and risk management;
(2) use marketing techniques to promote an event;
(3) implement and critically evaluate an event;
(4) demonstrate oral and written presentation skills through activities, reports and documents;
(5) demonstrate skills needed to work individually and within a team.

Content:

Policy formulation. Feasibility study and needs assessment. Compiling a budget. Identification of personnel, resources and event requirement. Identifying tasks and ethical issues for event management. Communicating event management structure. Detailing a plan and timescale. Establishing control systems. Planning an event – presentation, preparation, risk management, implementation and recovery. Marketing an event using a variety of sources. Participating within an event. Debriefing. Compiling final evaluation report. Report writing and presentation skills using ICT. Individual and group work for event management.

Learning and Teaching Information:

Lectures
Contact Hours:8
Number of Groups:1

Workshops
Contact Hours: 17
Number of Groups: 4

Oral Presentation
Contact Hours:4
Number of Groups:2

Practical
Contact Hours:7
Number of Groups:1

Event Participation
Contact Hours:4
Number of Groups:1

Assessment:

001 Report 1 x 1500 words (end of sem 1) 30%
002 Oral Presentation (end of sem 1) 20%
003 Report 1 x 2000 words (end of sem 2) 50%


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