BAM5102 - Marketing and Business Research

Objectives:

On successful completion of the module, students will be able to:

(1) Demonstrate an appreciation of the need for and implications of practical business research\
(2) Analyse practical examples of market and business research
(3) Identify the key principles and practices that characterise good research design, including recognition and management of ethical issues
(4) Plan a small scale research investigation into a chosen business topic\

Content:

In semester 1 students will be introduced to research as a managerial tool for aiding decision making. Areas such as marketing and market research, consumer research, international research and business to business research will be addressed, identifying how each utilises the research process.

In semester 2 students will follow a series of lectures and tutorials on research methods. This will extend their understanding of the customer and market research methods that are covered in semester 1 and enable them to apply general research principles to a wider range of business activity. Students then select a personal area of interest from within the field of business and apply their knowledge of research methods by planning an ethically aware, small-scale investigation into this topic.

Learning and Teaching Information:

Lectures 20 hoursCase study analysis 8 hoursTutorials 12 hours Lecture - Semester 1
Contact hours 10
Number of groups 1

Tutorial - Semester 1
Contact hours 10
Number of groups 6
Lecture - Semester 2
Contact hours 10
Number of groups 1

Tutorial - Semester 2
Contact hours 10
Number of groups 6

Assessment: